Digital Strategy for a B2B World
It’s easy to see why so many view companies like Uber, 亚马逊 and 谷歌 as the business models of the future. They’ve rede?ned their industries. They’ve rewired the customer experience. They’re not afraid to fail fast, learn from mistakes and make the changes necessary to stay well ahead of the market.
None of this is news to leaders of industrial and other business-to-business (B2B) companies. But these executives also know full well that what works in the consumer realm doesn’t always translate in a B2B context. Failing fast? That’s problematic in industries such as chemical processing or offshore drilling.